When it launched late in 1995, Salon became an instant sensation. Founder David Talbot had hired some more talent, including Scott Rosenberg (technology), and Laura Miller (books) to round out his creative team and the content they produced was superb.
From the start, Salon presented an intriguing mixture of entertainment, politics and culture viewed through a liberal political lens. The content was often provocative in a way most traditional newspapers and magazines were not.
“Is Salon more tabloid-like?” Talbot said in answer to one query. “Yeah, we've made no secret of that.”
Over the next decade, Salon would play a key role in the culture wars disrupting American society by embodying and epitomizing what came to be known as “San Francisco values,” i.e., diversity, equity, LBGTQ inclusion, sexual freedom, and liberal political positions.
“We swim in the soup of San Francisco,” Talbot explained. “There are a lot of odd fish we've plucked out of the bay here and it gives us some of that Left Coast, Weird Coast style."
I was not one of his odd fish. After my initial three-month stint helping Salon launch, I had departed to join Wired magazine’s web play, HotWired. (I’ve already detailed my Wired years in the six-part series, “Getting Wired,” in June.)
Salon was by far the best site on the web for book lovers and cultural coverage generally, but many early adopters were geeks, and HotWired served that audience better.
Politically, Salon was liberal, whereas HotWired was libertarian.
Differences aside, what both sites lacked a functional business plan. The content they served up was free, so how would they generate enough revenue to keep going once the initial thrill for investors was, to quote B.B. King, gone?
Salon had some advertising and sponsorships but it was increasingly dependent on its two big investors, Bill Hambrecht and John Warnock. Both poured millions into the venture because they believed in its political slant. Talbot was quick to spend the money on writers and artists.
Meanwhile, my adventure at Wired contained lots of thrills of a different kind before it all came to an unhappy end late in 1997 when the company was sold and broken into pieces.
By now, I was one of the relatively few experienced journalists with web expertise, so by early 1998 I was entertaining some potential offers when Talbot called.
He said that he wanted me to come back to Salon. The site was making a name for itself with some political muckraking and he wanted me to return to my roots as an investigative journalist.
That was an offer I could not refuse.
(To be continued,)
HEADLINES:
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Army Secretary Resigns After Ouster of Leaders (NYT)
Nepal flood death toll crosses 1,000, rescuers reach remote areas (Reuters)
What we know about deadly Nepal-Tibet floods (BBC)
U.S. strikes Iran to prevent Hormuz mine threat (Axios)
Iran’s economy in crisis as US launches new sanctions campaign (Guardian)
Donald Trump posted an AI-generated video clip that he said showed Iran’s oil hub Kharg Island being blown to smithereens. An Iranian official dismissed it as “laughable.” (Reuters)
United Arab Emirates intercepts an Iranian drone (AP)
Trump pushes Apple to change ‘Lake Ontario’ to ‘Lake America’ on its maps (BBC)
The world may have less time than it thinks on climate change (Economist)
Ex-Congressman George Santos Receives Kalshi’s First-Ever Lifetime Ban (WSJ)
James Clyburn says supporting Clarence Thomas for supreme court ‘was mistake’ (Guardian)
Trump says he will report NBC host to FCC for ‘rebuke or punishment’ (WP)
White House Ballroom Construction Can Proceed, Supreme Court Says (NYT)
Trump still teases a third presidential run, but he’s talking more and more about life after 2028 (AP)
Death Toll Rises in Grand Canyon Flood as Search Efforts Continue (NYT)
Lionel Messi retires from Argentina international duty: ‘A decision that hurts my soul’ (The Athletic)
Employers are begging colleges to help Zoomers learn how to talk (BI)
It’s One of Our Greatest and Most Controversial Novels. How Should It Be Taught? (NYT)
Meta whistleblower says $17B settlement doesn’t do enough to save kids’ lives (Politico)
F.T.C. and 22 States Claim in Lawsuit That Amazon Secretly Inflated Ad Prices (NYT)
AI Burnout Hits the People Charged With Defending Hospitals and Banks From Hackers (Bloomberg)
We tested how AI chatbots would handle foreign propaganda. They did surprisingly well (NPR)
People Who Obviously Used ChatGPT Almost Always Use 14 Dead-Giveaway Phrases (YourTango)
Help Wanted: ‘Forward-Deployed’ Humans for the A.I. Era (NYT)
Dept. Of Interior Sets Aside 2.3 Million Acres For Future Trumps To Enjoy (Onion)