When companies that depend on subscribers try to find new ones, they often approach those who subscribed in the past.
In other words, their former subscribers.
The reason they do this is the odds of a renewal are much higher from that group than from a list of potential first-timers.
Although this may seem like an odd analogy, I believe the same is true thing is of our social lives, i.e., for most of us it's going to be easier to renew former friendships than make new ones.
Of course, sometimes there are unresolved issues with former friends (and lovers). Disagreements, fights, the collapse of companies or living arrangements, bitter breakups, relocations, any number of factors might be the explanation for your decoupling back then.
More often you just drifted apart and neither of you can recall a reason.
Maybe the pandemic has opened up a new window into this process for many of us, whereby we rediscovered old friendships partly as an antidote to the sudden impact of loneliness and isolation in our lives.
In my case, I started posting lengthy essays to Facebook, and subsequently added daily news summaries and story-song lyrics as well. Of course I know that Facebook is a terrible environment for doing this -- very few people want to use this platform for extended visits during their daily routine.
Plus I don't even like Facebook for many, many reasons. Today's lead headline is but one.
But in the process of posting here I've not only made new friends I have reconnected with dozens of others. I treasure those connections -- especially those reconnections -- beyond expression.
They've enriched my life, given me renewed energy and are helping to re-vitalize me as a story-teller.
If it's happening for me if can happen for you, not necessarily in the same way or by the same vehicle. You do not have to spend hours each day creating massive media packages and long essays that probably only a handful of people will actually read start-to-finish.
You can choose more efficient methods, like placing a phone call to an old friend or meeting up with a neighbor.
You can conquer any loneliness and isolation you may feel one friend at a time.
Once you get started it may be hard to stop, and perhaps that is a good thing. I've threatened to stop doing my thing here a hundred times but it still gives me too many rewards.
And the ROI (return on investment) is better than any alternative.
If you are reading this you are by definition my friend, at least virtually. Your "likes" and 💜's sustain me. Your comments stimulate me. Criticism make me reconsider my opinions. Suggestions of links cause me to enlarge my search for the stories that matter.
Together we are getting better at this way of connecting in real time. Nobody's making any money, except Mr. Zuckerberg, but that's okay.
Money won't buy him, you or me love. All you need is love.
***
THE HEADLINES:
* Reporters Reveal 'Ugly Truth' Of How Facebook Enables Hate Groups And Disinformation (FRESH AIR/NPR)
* Monthly Payments to Families With Children to Begin -- The Biden administration will send up to $300 per child a month to most American families thanks to a temporary increase in the child tax credit that advocates hope to extend. (NYT)
* Biden Hosts Meeting on Gun Violence Prevention -- President Biden met at the White House on Monday with leaders including Attorney General Merrick Garland and New York’s Democratic mayoral nominee, Eric Adams, to discuss ways to combat rising gun violence. (Reuters)
* Biden calls passing voting legislation ‘a national imperative’ (WP)
* Wildfires Explode as Heat Wave Scorches the West for Another Day (NYT)
* Wildfires torch homes, land across 10 states in U.S. West (AP)
* It's Summer, And That Means The Mysterious Return Of Glacier Ice Worms -- On mountaintop glaciers of Alaska, Washington and Oregon, billions of tiny black worms are tunneling upward to the barren, icy surface. What lures them, and how do they survive the frozen depths? (NPR)
* Last week, Gov. Greg Gianforte withdrew Montana from a bipartisan coalition of more than two dozen states committed to upholding the goals of the Paris climate agreement. But he now wants federal assistance to deal with the climate impacts at Montana's door. [HuffPost]
* Judge presses Trump-allied lawyers on 2020 election fraud claims -- U.S. District Court Judge Linda V. Parker said she would rule on a request to discipline the lawyers in coming weeks for filing a suit seeking to overturn Michigan’s results. (WP)
I'll buy you a diamond ring, my friend
If it makes you feel alright
I'll get you anything, my friend
If it makes you feel alright
'Cause I don't care too much for money
Money can't buy me love
[Verse 2]
I'll give you all I've got to give
If you say you love me too
I may not have a lot to give
But what I got I'll give to you
I don't care too much for money
Money can't buy me love
Say you don't need no diamond rings
And I'll be satisfied
Tell me that you want the kind of things
That money just can't buy
I don't care too much for money
Money can't buy me love
Ow!
Say you don't need no diamond rings
And I'll be satisfied
Tell me that you want the kind of things
That money just can't buy
I don't care too much for money
Money can't buy me love
[Chorus]
Can't buy me love, love
Can't buy me love
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