Sunday, May 19, 2024

With AI, Follow the Money

If you just can’t bear to sort through all the noise about AI, maybe think about it through the limited lens of voice assistants, like Siri or Alexa.

Plus remember that adapting to new technologies has a generational component. Millions of kids have grown up issuing commands like “Play Taylor Swift” and getting a response that satisfies them.

Meanwhile, the tech companies have been amassing data on how to improve those assistants and AI now promises to exploit that data in new ways.

For example, Google is incorporating AI (Gemini) into its search results. This matters because not only will search results be more conveniently presented, the original sources of that information will be further buried behind the AI layer.

All of which is convenient for users as well as for Google but bad news for media.

Just follow the money. Journalism is about to take another blow in the market for online advertising thanks to AI.

Because it’s all about who gets that revenue.

HEADLINES:

 

No comments: