Saturday, July 12, 2025

Social Media and Authoritarians

(I wrote this in 2023. It’s even more true today.)

It is sobering to realize those of us who post to Facebook in the U.S. compose only roughly 8 percent of the social network's 2.8 billion users. 

It's a big world and there's a lot of data about everyone in the hands of Facebook executives. The company utilizes that data to make tons of money off of those who advertise in the hope of affecting our behavior, not only as consumers but also as voters.

Siva Vaidhyanathan published an important piece in the New Republic documenting how Facebook's algorithms and business model favors authoritarianism, and it's worth considering how this happens in this growing period of domestic political unrest.

"(I)f you wanted to design a propaganda machine to undermine democracy around the world, you could not make one better than Facebook," argues Vaidhyanathan. "Above that, the leadership of Facebook has consistently bent its policies to favor the interests of the powerful around the world. As authoritarian nationalists have risen to power in recent years—often by campaigning through Facebook—Facebook has willingly and actively assisted them."

The way Facebook and other social media platforms do this is easy for me to see as an author. If I post something that acts to inflame emotions of those who read my essays, the number of "likes" and other reactions rises dramatically. This in turn elevates the visibility of my posts so that more people see them, and a virtuous cycle has been set off.

That is success, right?

The problem is that I do not want to inflame anyone's emotions; I want to inform people and start reasonable conversations.

Those seeking to manipulate voters' emotions are far better at this game than people like me will ever be. Thus they have used Facebook for years to circulate wild conspiracy theories created by QAnon, the Proud Boys, Three-Percenters and other racist, white supremacist and violent groups.

This process got us Trump (twice) and is bolstering authoritarian leaders all over the world, such as Vladimir Putin of Russia, Narendra Modi of India, Rodrigo Duterte of the Philippines, Jair Bolsonaro of Brazil, Andrzej Duda of Poland, Ilham Aliyev of Azerbaijan, and the brutal junta that still rules Myanmar. (as per New Republic)

Extreme content is rewarded by Facebook algorithms and that contributes to extreme outcomes. We've unleashed a Frankenstein and it is ravaging democracies around the world.

Including ours.

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