If the current wave of negative publicity about Facebook yields substantial change at the world's largest social network, it will be due to the work of people like me.

Not *me* currently, but people like the journalist I used to be.

According to the the Washington Post, this week's multiple headlines, recent 60 Minutes report,  Congressional testimony, UK Parliamentary testimony and more to come  are all due to what is being hailed as a "new" model of investigative reporting. 

The successful model involves a whistleblower, Frances Haugen, who leaked thousands of pages of internal documents she had access to as a product manager for Facebook to a coalition of reporters from multiple news outlets, including the PostWall Street Journal, New York Times, CNN and AP that agreed to embargo the release of their stories until this past Monday, October 23.

This unusual coalition was put together by a PR firm led by a former political operative for Barack Obama.

This development is hardly unique. In point of historical fact, some of us have been building coalitions of reporters inside competing news organizations for more than four decades.

Ours tended to be smaller efforts, it's true, involving only three or four organizations at a time, but sometimes a larger group would convene too, such as the investigation into the murder of Arizona journalist Dan Bolles in 1977, that led to the creation of Investigative Reporters and Editors (IRE).

Or the organization I co-founded with Lowell Bergman and Dan Noyes, also in 1977, called the Center for Investigative Reporting. At CIR we frequently coordinated projects between multiple partners, including 60 Minutes, 20/20, ABC, NBC, CBS, the Washington Post, the San Francisco Examiner, Mother Jones, New Times, New York, PBS, NPR, KQED, NHK and many others.

In more recent years, California news outlets led by KQED and others have built huge coalitions to expose widespread cases of police misconduct all over the state.

None of this is to take away from the "Facebook Papers," which is a laudable and significant development for the current generation of journalists. But some of its predecessors have been building this model for a long, long time.