Wednesday, June 11, 2025

Getting Wired


Late in 1995, after helping David Talbot & crew launch Salon, I was invited over to tour the headquarters of Wired magazine by one of the editors, John Battelle, who knew me from my years teaching at U-C Berkeley.

The magazine’s office had cubicles, computers, rock ‘n roll playing in the background and a few dogs lounging around.

But the real attraction lay on the other side of a common kitchen area where HotWired — the online side of Wired magazine was located.

It was a striking scene. Row after row of 20-somethings sat working on laptops perched on doors balanced over sawhorses, with the Chili Peppers blasting and a whiff of marijuana in the air. A couple of my former interns stood up to greet me and showed how they were designing content for a wide range of websites.

Right after I left the office, I called home to say, "I've just found the next place I want to work." I also put the word out on my network.

It took several weeks for the call to come from HotWired offering me a job as producer of what would be the web's first daily political news site, called The Netizen.

Although the starting salary was barely half what I'd previously been making, and I did have the needs of a new family at home to consider, I accepted the offer without hesitation and said I could start the next day.

On day one, I was introduced to a small staff of producers and designers with hardly any journalism experience. But they were smart, highly motivated and ready to invent something.

I quickly hired two of the brightest young journalists (and former students) I knew from Berkeley and set out to work with the developer team -- the head engineer was a former colleague from Mother Jones, and we set a crash course to build The Netizen.

We launched the website in something like 28 days.

It was a presidential election year, so we hired three experienced political writers as our correspondents and they fanned out across the campaign trail to cover the re-election effort of incumbent Bill Clinton and his Republican challengers, including the eventual nominee, Bob Dole.

I had been assured complete editorial independence for the operation, and it quickly attracted a very large audience among the early adopters then flocking to the web. Day after day we published smart, snarky takes from all sides of the political spectrum with a decidedly libertarian streak, in accordance with the dominant philosophy of Silicon Valley.

For me it was exciting -- new ideas sprouted daily, young staffers were quickly developing editorial skills, and we were able collectively to generate controversy almost without trying.

Email was still a new phenomenon, and the feedback from readers that poured in upon publication included some that were outright abusive, often misogynistic, which disturbed me and was a harbinger of things to come.

Thinking back with the benefit of hindsight, I had an early glimpse of how hate, lies and conspiracies might flourish in this new environment, but I didn’t know what to do about that at the time.

Free speech was free speech, I told myself somewhat naively. And outside of the negative stuff, I liked the chaotic two-way communication cacophony of the web. It was a free-for-all.

Our readers blasted off at our writers in ways traditional journalism never had experienced. Those of us from legacy media were used to being the last word on a topic. In this new media, as I told a Poynter symposium, we were only the first word. It was a conversation, not a broadcast.

Everyone on staff handled it in relatively good spirits as The Netizen quickly rocketed into position as one of the leading news sites on the web.

If I was the pilot, it felt like I was guiding a ship far out into space, destination unknown.

(To be continued.)

HEADLINES:

  • Newsom says president is stepping toward authoritarianism (WP)

  • Newsom asks court to block Trump's use of military to support LA immigration raids (AP)

  • Los Angeles Mayor Imposes Curfew in Downtown (NYT)

  • US Deploys Marines to LA as Protests Spread to More Cities (Bloomberg)

  • Troop deployment to cost $134 million; LAPD looks to assert calm; legal battle over Marines heats up (LAT)

  • Trump’s California troop deployment is impeachable, CBC chair says (Politico)

  • Donald Trump says Los Angeles ‘would be on fire’ if troops had not been deployed (Financial Times)

  • ‘He’s waging a war on us’: As Trump escalates, Angelenos defend their city (WP)

  • Speaker Johnson, backing Trump's LA actions, says Newsom should be 'tarred and feathered' (ABC)

  • Trump's decision to send the National Guard and Marines to Los Angeles has created substantial political risks for California Governor Gavin Newsom. (Reuters)

  • An exchange from Defense Secretary Pete Hegseth's confirmation hearing indicates that Trump has on his side a Pentagon chief apparently ready to carry out any order he gives him, possibly including a potentially illegal one to shoot American citizens. [HuffPost]

  • Kennedy Removes All C.D.C. Vaccine Panel Experts (NYT)

  • The Abrego Garcia Indictment Raises More Questions Than It Answers (National Review)

  • Republicans Have a Revenue Problem (Atlantic)

  • A Federal Program to Protect US Cities Against Extreme Heat Has Just Evaporated (Mother Jones)

  • Rural Republicans used to back NPR. Then MAGA changed everything. (WP)

  • Study finds little agreement between Republicans and Democrats on media sources they trust (AP)

  • When Donald Trump calls, one Big Law firm answers (Business Insider)

  • Israel deports activist Greta Thunberg after military seized Gaza Freedom Flotilla ship (CBS)

  • From Gaza prisoner to ‘the Israeli agent’: how rise of Abu Shabab could ignite new phase of war (Guardian)

  • Netanyahu’s government could collapse over Israel’s ultra-Orthodox military draft law (AP)

  • World fertility rates in 'unprecedented decline', UN says (BBC)

  • An ever riskier world economy (Financial Times)

  • Meta launching AI superintelligence lab with nine-figure pay push, reports say (Axios)

  • Apple’s New Software Focuses on Design Aesthetics Over A.I. (NYT)

  • Food Banks Begin Accepting Donations From Homosexuals (The Onion)

 

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