By the time I joined the HotWired team in late 1995, I'd been working in media for almost 30 years. This was not necessarily a good thing in the eyes of my new colleagues, who were busily upending the analog media world I came from with a digital alternative they considered far superior.
“Content wants to be free” was a standard rallying cry at HotWired, which was not yet two years old and was undergoing a massive growth spurt fueled by corporate advertising revenue. We were hiring people almost as fast as we could; I joked to friends that our interviewing strategy was to lock the door behind candidates so they couldn't leave once they were inside.
But nobody wanted to leave -- if you were Gen-X and into creative media work in the mid-1990s, this is exactly where you wanted to be.
As for me, I was twice as old as most of the other employees, and my career had been almost entirely in the alternativemedia, not the mainstream. From my days in the underground press to SunDance to Rolling Stone to the Center for Investigative Reporting and from New West to Mother Jones and public radio plus other stops along the way, I had pretty much remained outside of traditional journalism institutions.
But in those jobs I did adhere strictly to the values and standards of traditional journalists.
My new colleagues were early-stage writers and reporters and editors and designers and photographers and engineers and interface experts and audience research specialists and several other categories of workers, almost all of them in their mid-to-late 20s.
To most of them, I was probably sort of like a nutty uncle.
They used a techno lingo unfamiliar to me, with terms like web browser, domain name, interactivity, bandwidth, interface, pixels, TCP/IP, url, html, coding, style sheets, IP address, network domain and on and on -- so many strange words that I scribbled them down on a scrap of paper and kept it in my pocket exactly as I did with foreign language phrases when visiting non-English-speaking countries overseas.
After a few months, I finally got around to asking someone what all of these words actually meant. He smirked and quipped: "Don't worry what they mean; just sprinkle them liberally into your speech and your market value will triple."
As I pondered that, the daily political site my team produced called The Netizen began to flourish. We rapidly built a large audience during the early months of election cycle 1996, which attracted the interest of Wired's co-founder and CEO, Louis Rossetto.
He had a reputation as an articulate visionary but an extremely difficult boss; many employees seemed fearful of his outbursts. He was a fierce advocate of libertarian political views, a lifelong Republican, pro-corporate and bluntly dismissive of leftist ideas.
So when Rossetto first summoned me to a private meeting I really didn't know what to expect. Most of my previous work had appeared in left-leaning publications, and he probably assumed my politics were defined by that. Maybe he wanted to suss me out.
From our very first meeting, the Louis I got to know was quite different from his image. He was smart and opinionated, true, but also quiet-spoken, thoughtful and happy to debate the issues of the day with me at great length. Most importantly, he was committed to remaining open-minded about how we covered those issues in The Netizen.
That kind of tolerance was essential if I was to remain part of the Wired organization, which I already knew I wanted to do. Louis and I quickly developed a mutual trust that allowed us to argue through the various sides of the issues we were covering and agree to disagree when we could not reach a consensus.
Meanwhile he never interfered in my actual editorial choices, though they repeatedly differed from what I know he would have preferred.
The ultimate test came when one of our cantankerous Netizen columnists decided to write a piece savagely critical of Wired itself. He decided to lambast the institution and everything it stood for in his daily column.
Talk about biting the hand that feeds you! This surely would be too much for Louis to handle, I thought.
As the hit piece was about to post, I was gathering up my family pictures from my desk to put in my briefcase since I assumed that I'd soon be out of a job again. But first, as a courtesy to Louis I let him know what was coming. His response was shocking and refreshingly direct:
"Let him rant!"
We ran the piece unedited. My job was secure.
For me, that moment confirmed that Rossetto was committed to his principles, which started with free speech for everyone.
Looking back on that incident, I realize that by then dealing with bosses other people considered difficult was becoming something of a habit for me; after all, I'd studied under one the masters, Jann Wenner at Rolling Stone. Others may have feared these men and their legendary outbursts, but I genuinely liked them and developed a deep fondness for both Jann and Louis that lasted well past my jobs with them.
A few months after the “Let him rant” episode, Louis suddenly summoned me to his office again for an unscheduled meeting. Again, I assumed there must be bad news of some sort, but instead he surprised me by saying he wanted to move me to the top of the org chart as V.P. of Content Management for all of the websites in the HotWired network.
I was content producing The Netizen and hadn't sought this role at all but of course I agreed to it, especially because it came with a hefty raise, and at home we had another baby on the way.
In my new role, dozens of people now reported to me, including my former bosses who were about half my age and seemed stunned by the change.
If I was going to head up this brilliant, unruly band of web revolutionaries, by acting as “the adult in the room” (as some called me), I was going to have to do it my way.
(To be continued)
HEADLINES:
Air India jet carrying 242 crashes in India with 'no survivors' likely, marking 1st Boeing 787 crash (ABC)
Gavin Newsom declares ‘democracy is under assault’ in blistering attack on president (Guardian)
‘Come and get me’: Gavin Newsom has entered the meme war (WP)
Anti-ICE Protests Spread to NYC, Chicago After LA Imposes Curfew (Bloomberg)
Hundreds arrested in L.A. protests; more demonstrations planned across the U.S. (LAT)
Protests grow across the U.S. as people push against Trump's mass deportation policies (NPR)
Several cities braced for protests against President Donald Trump's sweeping immigration raids, as parts of Los Angeles spent the night under curfew in an effort to quell five days of unrest. (Reuters)
Trump Declares Dubious Emergencies to Amass Power, Scholars Say (NYT)
The White House Is Delighted With Events in Los Angeles (Atlantic)
In the decade he has been in the political spotlight, Trump has shown a desire to turn the U.S. into a police state, with him at the top. What he's now doing in Los Angeles is a warning to the rest of the nation, HuffPost's Paul Blumenthal explains. [HuffPost]
The Silence of the Generals (Atlantic)
When the Troops Are Sent In (Slate)
Immigration raid at Omaha meat production plant leaves company officials bewildered (Politico)
Major US climate website likely to be shut down after almost all staff fired (Guardian)
Musk backs off from feud with Trump, saying some posts ‘went too far’ (WP)
The US Dietary Guidelines for Americans, which influence school lunches, medical advice and nutrition standards, are expected to be released as soon as June, two sources familiar with the matter said. (Reuters)
US withdraws some diplomats and military families from Middle East amid Iran tensions (CNN)
Trump says China tariffs will stay high after two days of talks (NBC)
Trump’s China ‘truce’ is nothing of the sort (CNN)
Google offers buyouts to more workers amid AI-driven tech upheaval and antitrust uncertainty (AP)
More than two dozen states filed a lawsuit this week in the 23andMe bankruptcy case. They are arguing that customers should own the rights to their DNA. (WP)
Greenland and Iceland saw record heat in May. What does that mean for the world? (AP)
Brian Wilson, Pop Auteur and Leader of the Beach Boys, Dies at 82 (NYT)
Cognizant's CEO tells us his counterargument to the idea that AI will decimate entry-level white-collar jobs (Business Insider)
Fake Images and Conspiracy Theories Swirl Around L.A. Protests (NYT)
A frustrated Zuckerberg makes his biggest AI bet as Meta nears $14 billion stake in Scale AI, hires founder Wang (CNBC)
Meta Hires Top Researchers From Google, Sesame for New AI Lab (Business Insider)
AI companies in China are trying to stop college entrance exam cheating. (WP)
Amazon Teases Next James Bond Will Face Off Against Threat Of Collective Bargaining (The Onion)
No comments:
Post a Comment