Saturday, March 21, 2026

Starting Up

On an October day in 1971, I drove an old Chevy van up Fell Street to the Fillmore in San Francisco, on the final leg of a cross-county trek, and restarted my post-college journalism career after a two year hiatus in the Peace Corps.

A small group of us started a magazine called SunDance at 1913 Fillmore Street. It was a large-format magazine, with big graphics and long articles on the intersection of post-Sixties politics and culture.

Actually, it was pure-Sixties in its sensibility; we just didn’t know yet that that era was finished. SunDance had an eclectic list of writers and artists, none more famous than John Lennon and Yoko Ono, who also gave us some money. When they came to visit the office and share stimulants with us, we knew we’d been blessed by the gods. 

Alas, none of us knew what a business plan was, and SunDance lasted all of three issues, though glorious issues they were.

A few years later, I landed across town at Rolling Stone, at 625 Third Street, where celebrities of every stripe poured through the office, and the stimulation never ended. Not being a music writer, I rarely hung out with musicians, but a small group of us formed an ad-hoc investigative unit on staff there, and we did some good work until the founder, Jann Wenner, decided to move the operation to New York.

That same year, 1977, Lowell Bergman, Dan Noyes and I started a non-profit, the Center for Investigative Reporting, and our first office was in the Broadway Building in downtown Oakland. Financing ourselves by a combination of foundation grants and contracts with media outlets, we produced newspaper and magazine articles at first, with books, television and radio documentaries coming later on.

In my mind, the Center would be a place where reporters who worked hard could see their journalistic dreams come true. And for quite a few of us, they did.

(This is an excerpt from a piece I first published in 2006.)

HEADLINES:

No comments: