I've been writing about the media business for years; one early piece I recall was in SunDance magazine in 1972. Back in those days, a small group of entrepreneurs could do what we did and create a new national magazine with only a few thousand dollars.
Over a dozen such magazines existed in San Francisco alone in those days. That was then.
The present situation in the magazine business is not about new magazines launching but how existing magazines are dying. According to a trade newsletter, a stunning 525 magazines folded last year, with another 87 going out of business already this year!
Even the top circulation titles are hurting. Readers Digest has long been #1 in circulation among American magazines; but Moody's says the magazine is in danger of closing soon.
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