Friday, October 23, 2026

Story-Telling Now

Mobile devices and streaming are changing the way people find and view stories in these troubled times. Many rely on cellphones to feel connected to the world and to find relevant stories.

Meanwhile, streaming services like Netflix demonstrate that serial story-telling is what brings users back for more.

These two trends crate a dilemma for those of us in the news business. A significant number of people find out about news at Instagram or TikTok. Their loyalty to news brands like the New York Times or CNN is uncertain.

Finding topics that can be serialized can take advantage of the streaming technology that has replaced legacy platforms like television. If that seems irrelevant to the news business, think again.

Virtually all news stories fall into buckets: politics, business, sports, entertainment, culture, weather, etc. At any given point in time, a few of those stories can be packaged as mysteries. Users can then be invited to participate in the story by guessing/predicting how it will turn out.

The potential power of this approach to grow audiences across multiple news cycles is why we now see news brands like CNN partnering with prediction markets like Kalshi.

For those writing the news, this requires ledes and kickers that leave readers hungry for more. The trick is to deliver a satisfying experience while maintaining our traditional journalistic standards of accuracy, timeliness, fairness, balance and objectivity.

The bottom line is that story-telling has to evolve.

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